In designing a logo, role of fonts is much more complex than it may appear to the viewers. Importance of fonts is so high that a wrong choice of font has the potential to break a logo design. A perfect selection of fonts, out of hundreds of them available from different sources, will create an excellent design. Designer should select fonts to convey a message about the business.

Instead of making a brisk font choice, as a logo designer, you should first compare many fonts. When comparing them, your focus should be to study personality of fonts since each one of them conveys some message to the viewers. For example, a hand-drawn font generally conveys light moods, whereas modern typefaces express style and strength. Similarly, a wise selection from sarif and sans sarif fonts is advisable. While designers generally use sarif fonts to communicate less serious messages, they use sans sarif to put some hard messages across.

Similarly, some fonts look exceptionally hard and lack in energy and enthusiasm. On the other hand a clear and easy-to-read font like Arial fills the reader with energy and enthusiasm. At the same time, there are some fonts that have geometrical clean shape and look modern. Such fonts are also known for their cold and impersonal looks. Futurea, Helvetica and Gotham are some of the examples of fonts having geometrical shapes. A font such as Rockwell, that has boxy sarif in its letter’s end, is useful to convey authority.

Since each font type has been designed to evoke certain feelings from the viewers or readers, logo designers make this quality of fonts to send a message of the business to the customers. Selection of fonts is really a serious matter for professional graphic designers.

The post Do fonts in your logo design match with your business appeared first on Designhill.

International Business Machines is one of the most known brands in the world and so is its logo. Known for its captivating and simple design, the IBM logo perfectly defines the quality standards and brand name of the company. But the logo design retained its original look throughout its long history as the design   expressed uniqueness, confidence and superiority of the company’s computer machines business. The logo has been successfully marketing the company’s business in the worldwide Information Technology market.

IBM LOGO

Established in 1911 in New York, the company started with manufacturing lock autograph recorder which as school time control system and Electrical Accounting Machine. At that time, IBM was known as the Computing –Tabulating-Recording Company. On February 14, 1924, the company’s name was changed to International Business Machines Corporation, or IBM. The IBM logo has not changed much in the company’s 96 years of existence.

1924 – Globe logo

In 1924, the company had its first IBM logo that had a shape of globe. The logo had Business Machines written in sans-serif font and ‘International’ inserted in between in a strip. The globe shaped logo was representation of worldwide expansion of the company’s computer business.

1956 – Simple lettering logo

The globe logo had become obsolete after almost three decades of the company’s presence in the world market. Now the company wanted to make the logo speak to the audience and wished to replace the faceless and bureaucratic globe logo. So, this prompted the company to opt for logotype – IBM that we see today. The simple lettering of the logotype not only told the company name to the worldwide audience but also conveys warmth and user-friendliness of the company’s machines.

1966 – The strips incorporated

The famous IBM logo strips were introduced in the logo in 1966 to indicate speed and vibrancy of the company’s global business expansion. The first IBM logo had thirteen strips in black. Incorporating the strips gave the logo a new look and create a unique image for the viewers. However, the rectangular logo first had a grayish background which changed to black in the next years.

1972 –The Eight Strip logo

One of the significant changes that IBM logo saw in 1970s was that number of strips was reduced to eight from thirteen. The new logo was also known as the Eight Strip logo or the Eightstripper. The numbers of strips were reduced to suggest dynamism and speed. However, design of the logotype remained constant.

Another significant change in the logo design was to add blue to the strips of the logo. Blue color was chosen to express corporate sophistication that the company wanted to convey about its products to the modern worldwide audiences.

Here are some design elements of IBM logo

Shape

The IBM logo has horizontal strips running through all the three letters. Each letter has eight horizontal blue strips against white background. The capitalized block lettering of the logo expresses authority of the company in the world business.

Color

The existing IBM logo has blue as sole color. Choice of blue gives the company and the logo a professional look and strength.  Because of the blue strips, the logo has been nicknamed as ‘Big Blue’.

Font

The IBM logo is logotype designed in sarif font to express the company’s high quality standards and sophistication of the products. The bold font has a simple design with no clutter involved.

IBM logo has simple design but it conveys the company’s message of high quality, sophistication of products, and worldwide presence of business, dynamism and speed.

The post IBM logo – Simple logo type to express speed and dynamism appeared first on Designhill.

A business has to take itself to its customers in an impressive manner to make an impact. Logo design of a company and its business is less expensive and efficient way to target the customers. But a graphic designer takes into account many aspects of a design in creating a logo that meets requirements of a business.

Simplicity of design is first tip that every logo designer must follow. Famous global brands such as IBM and Apple are simple in their appearance and look for the purpose of conveying their business message to the customers instantly. Do not forget that a logo has only few seconds to get attention of the viewers. Only a simple design of a logo can draw viewers’ attention so quickly.

While simple design is desirable, a logo must also be memorable, which means that people keep that design in mind so that they can recall a business by just watching a logo. Such a logo should not resemble with others in design and concept.

Businesses need logo to market their products and services. This implies that the designers’ ability is in making the logo scalable so that it can be used in different media. The logo should also look impressive in black and white.

Write a good and communicative design brief for logo designers. The design brief will give clues to the designers about what your company does and what products and services it provides to the customers. Make sure that your choice of design elements such as colors and fonts are mentioned in the brief or simply let the designer pick up the elements. The brief should also be providing enough details about your targeted customers and their lifestyle, income and other information.

If you are crowd sourcing a logo design to many graphic designers, ensure that you are always in touch of the designers. Offer your feedback to the designers as they submit their logo design works to you in response to your design contest.

Crowdsourcing your logo design contest is also a reliable way of getting your logo at affordable costs. You will have dozens of logo designs and concepts at fixed price within your set budget. So, these are affordable logos for your small business. Keep these tips in mind when planning your logo design to take your business to the customers in a tough market.

The post Tips to create efficient business logo design appeared first on Designhill.

A custom logo design is the one that fulfills most of the requirements when it comes to representing your business and company in the marketplace. Such a design is always unique since all the design elements are specifically selected to express your business purpose and message. This is the reason that businesses settle for a customized logo and not for a routine design that fails to communicate with the targeted audience.

But how to create custom logo design for your business?

You have basically two ways to create a custom logo design – hiring a professional logo designer or crowdsourcing your design project.

If you wish to explore professional designers, you can take advantage of expertise and experience of the designer. You should be discussing your business purpose and message with the designer and give required information. This will help in selecting the right elements of colors, fonts, space and others in creating your logo design.

A professional designer should also be provided with your choice of colors, fonts, taglines and other things you want to be incorporated in the design. You will get few samples of the design and you can select one of them. You can ask the designer to make some improvements on the selected logo with the intention of making it more impressive and visually appealing.

However, a drawback with hiring an individual designer is high costs for a small business. Some experience and reputed designers charge so high fees that they become out of reach of many such business owners.

Therefore, crowdsourcing is an effective alternate source for custom made logo design. Process of crowd sourcing to online marketplaces such as 99 Design, Design Crowd and Designhill is simple. A business owner launches a logo design contest on the site. Instantly, many designers will be working on the project to win the contest.

You should be writing an informative design brief that guides the designers to creating a logo with your specification. In few days, you can select a winning custom-made logo design for your business. One of the advantage of crowd sourcing is that it is always less costly and entirely affordable to have dozens of design entries for selecting an ideal one from them for your company.

The post How to create custom logo design? appeared first on Designhill.

Businesses want the logo designers to create logos for specific requirements. So, majority of the modern business owners boast of logos that look entirely different from many other designs. A unique and custom-made logo design serves the purpose of targeting the audiences and also help in tackling the tough competition in the market. But custom made logo design is not easy to create since the designers have to take into account many aspects of graphic design besides the business.

Custom logo design requires the designer to have a clear idea of what the company’s business is and how it deals with its customers. Since a logo represents a business, the emblem’s design elements play a key role in sending the desired business message to the viewers and targeted customers. So, researching the business, targeted audience, demographics and competitors of the company becomes part of the preparations for logo design.

If a logo designer is a beginner, analyzing of sample logos is helpful in knowing about the type of logos a business usually require. These samples work as a good resource for the designer but do not imitate the concept for your logo design. All you need to focus while studying the logo samples is to know about the choice of design elements such as colors and fonts. A rule of thumb is that you should not use more than two colors and fonts in your logo design to ensure focus on business message through a logo.

But know that custom logo design is all about knowing a company’s or client’s specifications provided through a design brief or by persona interaction with the company’s officials. The point is to know as much as you can about the business so that right design elements are in place in the logo to represent the business and to send a business message to the targeted audience.

The post What to consider for custom logo design appeared first on Designhill.

Logos have an intrinsic role to play when it comes to brand promotion and business growth. A logo helps a company to make its own identity. Logo works as an outstanding source for both clients and customers to know about a company. Attractively designed logos are easy to place and position anywhere and assure to give positive impression on the organization branding efforts.

Custom logo design assists business to build its corporate identity in market at the same time vying with its rivals. It holds significance for a logo design to communicate a detailed idea regarding the organization to the viewers. The logo design assists a viewer to have an idea regarding the working arena or the territory of work of a certain organization. It also holds importance to create a logo that is distinctive and is easy to copy by anyone. For the creation of attractive and attention-grabbing logos, you are free to use logo design software that has got much user-friendliness. A large number of logo design software consists of logo templates that a user can use to create his/her own logo in least time.

A few people believe that automatic software works better than making use of logo design services. In accordance with research, it is well proven that logo design services cause more profits and much effectiveness as compared to automated software. Below are given a few of the important points that help you understand how logo design services can work effectively as compared to automated services.

1. Pocket friendly – The logo design services are pocket-friendly and extremely reasonable as compared to automated software.

2. Trustworthy- Links sent by an automated software are not most of the times reliable so are thought to be spam. Automated software has not been able to develop a bond of reliability and trust between clients and customers.

3. Highly personal- the logo design services are to be more personal than automated software.

4. Better impression of organization on viewers- the logos leave an enhanced impression on the viewers about the organization. As logos is the best representation of a company, so it must be developed attractively so that it can leave the desired impact over the viewers and most probably turn them into customers.

4. Difficult to copy- the logo designs cannot be copied easily; you need to copy the colors, content and graphics of a logo to replicate a particular logo. However, when it comes to automated software, copying all your strategy becomes quite easy and anybody can bring about the similar strategy of the same or even higher level.

5. Do not ever move your concentration to wrong side: The automated software can cause shifting of your focus to wrong side or wrong way while logo designs abet you to be concentrated on the organization, its product or services and its logo.

So keep all the above mentioned points in your mind when you, as a designer, are going to design a logo for your client, while if you are a client on the lookout for a logo design, should also take into account the above mentioned points to get perfect logo of your choice.

The post Logo Design Services – More Effective Than Automated Software appeared first on Designhill.

Are you planning to design a logo to represent your business in a tough and competitive market? If so, then try to create a logo that looks not only impressive but also has the characteristics of a great logo. Only such a design of your logo will help in bringing more customers to your business in the days to come.

A great logo is the one that the customers or audience can easily recognize. Such a logo design is always distinctive and easy to understand. The logo also leaves a visual impression on the viewers. Make sure that your logo is capable of symbolizing your company so that consumers can associate the symbol with your business and the products or services you sell.

Since a logo is used on varied media and different platforms, a great logo design accommodates all such places and looks great on them. This means that your logo will create the same good impression on your brochure, business card, billboards, websites, TV ads, newspapers and many others. Moreover, the logo must also look effective even when it is printed in black and white on posters, billboards and newspaper ads.

A logo design that addresses global audience should not be restricted some local cultural influences. The designer has to find out some common elements that are well accepted across the world. So, colors and fonts are carefully picked up by the designer for global customers.

Make it certain that your logo design is memorable which means that consumers should instantly recall the company and business behind the emblem. A memorable logo design helps in building a customer base.

These are the tips that you should consider to create a logo design that can help your business consolidate its position in the market.

The post What is desirable in a great logo design ? appeared first on Designhill.

Your company must boast of an impressive logo design that is based on unique concept. Any clichéd or regular design may even harm the prospects of your business in the market as the customers tend to associate an inferior and confusing logo to lower quality of products and services by a company. Here are some useful tips when you want to ensure custom logo design for your company.

Lighter color

It would be good if your logo looks great in light color. Too much color on your logo is not good as it creates ambiguity when you want to print the logo. Also, make it sure that your logo looks equally great in black and white since you will be placing the logo on some colorless surfaces such as newspapers and billboards.

Simplicity rules

Make it certain that your custom logo design is simple. Most of the global logos are the simplest in design and appearance. this is primarily to convey the business message to the customers in easy manner. Simple logo also means that the emblem is memorable and the customers can quickly recall it and your business.

Fonts There should be careful use of fonts in the logo design to customize it as per your business needs. Ensure that fonts are simple and the customers can read the text easily even when the size of the logo is smaller. A trend for many years has been to use all lower case fonts having all small letters. It allows for a sophisticated impression and also helps in attracting the customers.

Impression of an image

The overall impression of your logo design must create positive image for the customers. While cultural influences on logo creations are natural but make sure that your logo design is liked by people across all cultures so that it can extend its reach to the global audience. The logo image should not express any negative meaning.

Shape You should decide on the shape of your logo by consulting your logo designer. Many logos are in square or rectangular shape while others are in circular shape. But avoid rectangular shape as this shape is sometimes difficult to use in some frameworks.

The post Crucial tips for custom logo design appeared first on Designhill.

Are you struggling with your business as its reach to the customers is not as per your expectation? You should evaluate your logo design and see if it is professionally created to include necessary design elements that can represent your company and business adequately. In other words, find out if your logo is custom made to suit your business requirements.

When we talk of custom logo design it simply implies that the designer has covered all aspects of your business and given a thought to what you do and which section of the population you aim at while selling your products or services. This is the reason that a custom logo designer will discuss your business and will know as much as possible about your company and aspiration.

A detailed study of your business helps the designers in selecting appropriate design elements. Professional designers are very particular in use of the elements such as fonts and colors. Each color and font has its own set of expression that the designers use to evoke certain emotions from the viewers. Thus, green can be used safely for food industry logos as this is the color of nature and associates with health and well being. Similarly, blue is the color for friendliness and intelligence and so the designers explore it for social websites where active participation from the users is expected all the time.

Discuss with your logo designer in detail about what you want from the emblem and what customers you need to target. Be in regular touch with your designer and get involved in the process. This will help you and the designer in creating a logo that perfectly matches with your business aspirations.

The post Custom logo design for tailor made brand identity appeared first on Designhill.

A professionally design logo has colors with an intention. The designer does a lot of research about the client’s business and chooses one or two colors that can express an emotion perfectly to send a message to the viewers. Such use of colors helps in converting the viewers into buyers.

There are plenty of colors to choose from a chart that many websites provide these days. While different shades of colors are easily available through these color charts, selection of right colors and hues requires a careful approach from a logo designer. Here we can explain meaning of different colors when it comes to using them while filling colors in a logo design.

* Red is the color of energy, aggression, passion, heat and warmth. You should red to express these emotion through your logo. Many food product logos and restaurant logos have red as dominant color since it is also known to stimulate appetite.

* Orange is today more known as an expression of modern thinking and innovation. This is why the color has been regularly used in logos that represent products related to youth, approachability and affordability. The color is also good for use in logos for fun products.

* Yellow evokes warmth and friendliness as the color is also a symbolic representation of the sun. Due to its warmth, yellow is also known to stimulate warmth and is used in logos for restaurants. But negative connotations are also associated with this color and so it should be used cautiously.

* Green is the color of nature which in turn makes it suitable for logos related to the health products. Organic and vegetarian foods logos generally incorporate green as main color to express freshness of the foods.

* Blue is today more seen as a color of corporate logos. This is because the color expresses professionalism, integrity, calm, seriousness and sincerity. The color is also used by the designers for showing the viewers success and authority of a company. For these reasons, financial institutions and government bodies use blue in their logos and websites and other marketing products.

The post Meaning Of Different Colors In Logo Design appeared first on Designhill Blog.

For any business, there’s just only one chance for a first impression. Whether you are a young startup or a large enterprise, the image you put forth at the very first glance is perhaps the most vital. And there’s no often, there’s no opportunity for a “do-over.” Remember, to get your business off the ground right from the get-go, you’ll need to advertise. And to effectively advertise, you’ll need graphic designs that pack in enough punch to take elements of your brand and showcase them to your target consumers in a way that’s even splendid.

But most people will agree that finding the kind of design that can take your business to the next level is easier said than done.

Is Graphic Design That Important for Your Startup?

Many new-age business barons and media moguls believe that a startup without a good design goes nowhere! In fact, several surveys have revealed that start-ups undervaluing the importance of graphic designs often end up missing vital opportunities and fail to survive the competition. It wouldn’t be an exaggeration to say that good graphic designs go an extra mile in ensuring success for a business, especially startups. Check out this video by Ellen Lundgren to understand why graphic design is so important to your business.

Do you Need Graphic Designs or Great Graphic Designs?

But the question here is if good is good enough when it comes to advertising your dream ventures. Remember, if you’re a start-up, just good designs wouldn’t do any good to your business and you’ll have to find out the best designs possible. Even if you aren’t a designer, it pays to keep an attentive eye to understand genuine and artistic designs from bland Photoshop mock-ups. Do well to understand what logo elements will make your brand come alive.

How to Find Great Graphic Designs in a Nickel-and-Dime?

There’s no thumb rule when it comes to finding out great graphic designs in your budget, and all you got to do is to be smart! If you can don that hat of a designer, then great. But what if you can’t? You’ll need a designer or a design agency! But what do you do when you don’t really have the shekels to pay the bulging fees of professional designers or design agencies? Luckily, there are some affordable alternatives in the form of design contests at popular crowdsourcing contest based sites such as Designhill, Hatchwise and 48Hour logo.

These crowdsourcing sites put you in touch with a huge network of graphic artists from all over the world, ready and willing to work for you under the tightest deadlines. In fact, it remains the most convenient and affordable way to generate a wide variety of design concepts to pick from, and pick the ones you like in the end.

Designhill is perhaps the largest and most reliable amongst these custom design crowdsourcing platforms. In just 6 months of it going live, Designhill has helped over 500+ startups and small businesses source creative, durable and professional designs and has paid out more than $38000 to its ever-growing community of 23,000+ graphic designers, logo designers, visual artists and illustrators from all over the world.

Why Designhill?

When it comes to sourcing graphic designs really tickle the fancy of modern-day discerning consumers, Designhill proves to be the best bet for startups! It’s a wonderfully low risk set-up that promises high gains. In case, you’re still thing why Designhill, here’s a list of 5 prominent reasons.

1. Quick results: If you’re a young start-up, you will definitely agree that the sooner you get the designs, the sooner you can start promoting your business. Designhill puts you in touch with graphic artists, logo designers, illustrators and a whole network of visual artists from all over the world, ready and willing to work for you under the tightest deadlines. With so many hands, you reach the finish line sooner rather than later.

2. Options aplenty. Diversity drives the machine at Designhill. Launching a design contest at this site means getting as many as a hundred responses—or more in response. With concepts pouring in from left, right and center, you’re not limited in the range of styles to choose from.

3. Low cost: When working with Designhill, you can find freelance designers who’ll come up with graphic designs for your startup at figures significantly lower than what most professionals charge. So if you’ve got a small budget, then Designhill fits the bill to a tee.

4. Feedback feature: You may need to run from pillar to post to get any adjustments or changes in your graphic designs when working with design agencies. This is in direct contrast to how quick adjustments and revisions can be made when you launch a design contest at Designhill. It’s just you and the designer so decisions, revisions and the delivery of the final product all happen much quicker.

5. Money back guarantee: In case you don’t find any designs that suit your taste, preference or choice, you can always get your money back, when working. So, Designhill design contests prove to be a risk-free way of getting a customized graphic design for your startup venture.

How Does The Designhill Design Contest Work?

To get started with Designhill, you need to first carefully mull over and decide what kind of design you are looking for. Fortunately, Designhill features a wide-ranging category of design categories to pick from, each with different price points. Launching a design contest at Designhill is simple, convenient and effective way of getting the graphic designs that will boost your startup brand from the get-go. Don’t believe! Check out this amazing video to see easy it is to run a contest at Designhill.

Here’s a list of 4 easy steps to run a design contest at Designhill.

1. Launch a contest - You can start by clicking on “Launch a Contest” from the main page. Fill in an easy design brief by selecting the type of design you need. Add little details for the designers to follow. Then, pay the contest posting fee and your contest will be made live.
2. Let designs pour in – Designhill’s thriving community of 23000+ graphic artists, visual artists, illustrators, and freelance designers will then get notification about your contest and they would start designing for you straight away. Designers will submit actual designs directly to your contest and you’ll receive notifications via email.
3. Take your pick - Review the submitted designs, give feedback and interact with designers till you find the design you truly want. Once you find the design you were looking for, simply pick a “winner” and work on final adjustments, ask for revisions, and ultimately get the best design for your budget.
4. Handover Process – Once you’ve picked a winner, move on to the Handover process. Design Handover process helps you get the final tweaking in the winning design. In addition, it also makes it easy for you to get proper rights for designs and download the files.

Getting a design you’ll love for your start-up is as simple as 1, 2 and 3!

Before The Contest

1. Pricing: Quite unlike its competitors, Designhill maintains fair price packages to ensure that clients pay the cheapest possible prices and at the same time, designers get to reasonable dues for their hard work. There are four set pricing packages for each category of design.

1. Logo Design – Starting from $ 199
2. Business Cards – Starting from $199
3. Advertisement Designs– Starting from $149
4. Social Media Page Design– Starting from $149

2.Design Brief: Experts believe that getting a clear, concise graphic design brief when launching a contest goes a long way in securing the best designs possible. Writing a brief might seem like a daunting task, but remember, articulation isn’t the issue here. Only clarity is. So, it makes sense to be as clear as you can to give designers a clearer idea of your requirements.

3. Timeframe: Now, it’s time to choose a time-frame for your contest. Standard contests last for as long as 7 days. But, you may even choose to have shorter turnaround time.

During the Contest

1. Invite designers: It makes sense to proactively invite designers to participate in your contest on the basis of their previous work. Browse through the designer portfolio or the design gallery to “curate” talented designers and invite them to participate in your contest. Designhill gives you the option to filter the design gallery on category, subcategory and industry if you invite a particular designer to work with you.

2. Provide Feedback: Providing feedback is perhaps the most significant part of a design contest at Designhill. Remember, quick feedback feature allows you to quickly get adjustments and revisions in the designs you like. In addition to feedback, you can also leave star ratings and private comments on design entries.

1. Complete Handover: The Handover process makes it easy for you procure all necessary copyrights for the design that you like. In this process, you can get updates / revisions to winning design, get copyright for the designs and download the files. When you approve payment, Designhill transfers the prize money to the winning designer.

Conclusion

If you’re at the helm of a startup in need of everything from a logo to a website to business cards, Designhill gives you the expediency of a design agency at the price that’s even lower than what most freelancers usually charge. Plus, you get to save on the operating costs and overhead expenses. The site is easy to use and makes it possible for you to reach beyond boundaries and source creative designs that will help you establish your brand identity, garner media mileage and build a loyal customer base.

Try it today, and see if it works for you.

The post Why Should You Crowdsource Your Business Designs At Designhill? appeared first on Designhill Blog.

“Where do I start from?” This is perhaps the most obvious question that haunts a novice logo designer. Custom logo design is indeed a thought-provoking and a time-taking process that requires a lot of research and conceptualising. So, what are the elements that ensure that the logo design conforms to a particular business type yet scores high on creativity ratings?

Brief Overview of 5 Custom Logo Design Tips for Beginners

1. Select a Theme for Your Logo – Based on the type of your client’s industry, you can select a logo design category so that your design is more focused allowing you to concentrate better. This is extremely important if you are using an online logo maker since here you have different logo design categories to choose from and making the right choice lays ground for a perfect and speedy design work.

Source: Swift Themes

2. Prepare a Rough Sketch – It is always a good idea to prepare an outline of your logo design prior to commencing the process. You might start by drawing different logo ideas on a sheet of paper. To keep things simple, don’t try filling in the colors on your sketches. This will help you get a more realistic overview of how your intended logo will look like. Present your client with this rough sketch and wait for a response. Once you get a proper feedback and a green signal from your client, expand and elaborate your design idea.

Rough Sketch Custom Logo Design

3. Choosing a Color Scheme- Now, when you are ready with an approved design concept, the next step is to select colors to embellish your logo. However, if you are not sure as to what colors would suit your design, it’s always better to carry out a thorough research, based on your client’s company and industry specifics. Explore the Internet to check out what colors and shades would perfectly complement your logo. Consult your client, colleagues or friends and don’t forget to make your own judgements to arrive at a color scheme that suits your logo design the most.

Color Scheme for Custom Logo Design

4. Complement It with a Tagline  – Now, it’s time to complement your logo design with your client’s business tagline so as to make it complete in all aspects. For this, you can seek help of your client or create a nice tagline basis the design brief you have. However, do ensure that the tagline typography blends perfectly with the overall design specifics and conforms to your client’s brand value and industry type.

Custom Logo Design for Center for Sustainable Organizations

5. Making Size Adjustments- This is another design tip that is crucial to ensure creative, unique and professional logo design. Therefore, it is smart to consider your logo carefully using different size variations. This will help you ensure that your logo appears equally good when it’s exhibited in full display or scaled down to miniature size to appear on different business accessories.

Ensure these 5 custom logo design tips, if you are all set to kick start your logo designing career and wish to unleash your mojo.

create your logo

Read Other Interesting Blogs :

An Insight Into Some Impressive Logo Designs With Movements  | Top 3 Popular Logo Symbols & Their Shocking Mythological Stories | 10 Best Free Tools To Design Infographics With No Expertise

create your logo

The post 5 Custom Logo Design Tips for Beginners appeared first on Designhill Blog.

If you always thought what’s in a name? It’s time you thought again! In the ever-changing and ever-so-competitive market, a brand name can spell the difference between and success and failure for a startup. A right brand name turn your humble startup into Biz world’s Next Big Thing, whereas a wrong one can push it to anonymity and misfortune.

Entrepreneur.com reveals in one of its blogs that your startup brand name must effectively convey your expertise, value and uniqueness. But a fair share of aspiring entrepreneurs believe that your startup brand name must be abstract in order to effectively create an image in the market. The discussions and debate about naming a startup are pretty daunting. So, is there a certain way to pick up the best name for your startup? The answer is yes! There are a certain tips that you should live by when naming your startup. So, without further ado, let’s explore 5 tips to choose the best name for your startup.

5 Tips to Choose the Best Name For Your startup
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1. Namestorm – If you’re at the helm of a startup and are looking for that perfect name for your new business, do well to namestorm a little! Yes, you read that right. Brainstorm for a new, creative and unique name. Check out different books, magazine and even dictionaries to find creative names. Take help from your friends, peers and subordinates. If you find it difficult, consult an expert. Remember, it’s important to be careful when picking up a business name for it will reflected everywhere, from your custom logo design to your website and from your company banners to billboards.

2. Be Unique– When naming your startup, do well to let your creative juices flowing. Simply join two common words to create a new word. Or better yet, go one step further; create a new word by joining two others and combining their meanings. Such words are called portmanteau. Pinterest is a classic example of portmanteau. Remember, finding a witty name for your startup company is no mean feat, but it’s certainly worth all efforts.

3. Be Creative – Yet another brilliant way to name your startup is to use your domain name in a unique way to create something unusual and easy to recall. Visua.ly, Last.fm and Secret.ly just some of the many examples of such creative domains. You may use such witty domain names as URL shorteners too.

4. Reflect your brand – A better startup name is the one that speaks about what your business and company does. Such names help in branding. To create some buzz, choose a name after a popular character in a novel, film or elsewhere so that common people relate with it. Do well to put some personality in your startup company’s name. People easily recall brand names with a story.

5. Time To Test - After you’ve narrowed down a few names for your startup, test these names. Ask for suggestions and feedback from friends, family and even acquaintances. Don’t forget to check the trademark elements of the names that you’ve finalized. If you are finding it difficult, hire a trademark attorney to ensure you’re your new business name isn’t infringing upon someone else’s trademark.

Now, when you’ve already found a unique, creative and memorable name for your startup business, start promoting your new business name immediately. Remember, your startup brand’s name is the first step towards building a strong brand identity in the ever-so-competitive market.

Have these tips help you come up with a name? Do you have something else to add to this list? We’d love to hear from you, please leave us your comments below.

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