Last updated on October 4th, 2018

In designing a logo, role of fonts is much more complex than it may appear to the viewers. Importance of fonts is so high that a wrong choice of font has the potential to break a logo design. A perfect selection of fonts, out of hundreds of them available from different sources, will create an excellent design. Designer should select fonts to convey a message about the business.

Instead of making a brisk font choice, as a logo designer, you should first compare many fonts. When comparing them, your focus should be to study personality of fonts since each one of them conveys some message to the viewers. For example, a hand-drawn font generally conveys light moods, whereas modern typefaces express style and strength. Similarly, a wise selection from sarif and sans sarif fonts is advisable. While designers generally use sarif fonts to communicate less serious messages, they use sans sarif to put some hard messages across.

Similarly, some fonts look exceptionally hard and lack in energy and enthusiasm. On the other hand, a clear and easy-to-read font like Arial fills the reader with energy and enthusiasm. At the same time, there are some fonts that have geometrical clean shape and look modern. Such fonts are also known for their cold and impersonal looks. Futurea, Helvetica, and Gotham are some of the examples of fonts having geometrical shapes. A font such as Rockwell, that has boxy serif in its letters end, is useful to convey authority.

Since each font type has been designed to evoke certain feelings from the viewers or readers, logo designers make this quality of fonts to send a message of the business to the customers. Selection of fonts is really a serious matter for professional graphic designers.

create your logo

Last updated on December 11th, 2017

A business has to take itself to its customers in an impressive manner to make an impact. Logo design of a company and its business is less expensive and efficient way to target the customers. But a graphic designer takes into account many aspects of a design in creating a logo that meets requirements of a business.

Simplicity of design is first tip that every logo designer must follow. Famous global brands such as IBM and Apple are simple in their appearance and look for the purpose of conveying their business message to the customers instantly. Do not forget that a logo has only a few seconds to get the attention of the viewers. Only a simple design of a logo can draw viewers’ attention so quickly.

(Source venturebeat.com )

While the simple design is desirable, a logo must also be memorable, which means that people keep that design in mind so that they can recall a business by just watching a logo. Such a logo should not resemble with others in design and concept.

Businesses need the logo to market their products and services. This implies that the designers’ ability is in making the logo scalable so that it can be used in different media. The logo should also look impressive in black and white.

Write a good and communicative design brief for logo designers. The design brief will give clues to the designers about what your company does and what products and services it provides to the customers. Make sure that your choice of design elements such as colors and fonts are mentioned in the brief or simply let the designer pick up the elements. The brief should also be providing enough details about your targeted customers and their lifestyle, income and other information.

If you are crowdsourcing a logo design for many graphic designers, ensure that you are always in touch with the designers. Offer your feedback to the designers as they submit their logo design works to you in response to your design contest.

Crowdsourcing your logo design contest is also a reliable way of getting your logo at affordable costs. You will have dozens of logo designs and concepts at a fixed price within your set budget. So, these are affordable logos for your small business. Keep these tips in mind when planning your logo design to take your business to the customers in a tough market.

Create your business logos

Last updated on December 9th, 2017

A custom logo design is the one that fulfills most of the requirements when it comes to representing your business and company in the marketplace. Such a design is always unique since all the design elements are specifically selected to express your business purpose and message. This is the reason that businesses settle for a customized logo and not for a routine design that fails to communicate with the targeted audience.

But how to create custom logo design for your business?

You have basically two ways to create a custom logo design – hiring a professional logo designer or crowdsourcing your design project.

If you wish to explore professional designers, you can take advantage of expertise and experience of the designer. You should be discussing your business purpose and message with the designer and give required information. This will help in selecting the right elements of colors, fonts, space and others in creating your logo design.

A professional designer should also be provided with your choice of colors, fonts, taglines and other things you want to be incorporated into the design. You will get few samples of the design and you can select one of them. You can ask the designer to make some improvements on the selected logo with the intention of making it more impressive and visually appealing.

However, a drawback with hiring an individual designer is high costs for a small business. Some experience and reputed designers charge so high fees that they become out of reach of many such business owners.

Therefore, crowdsourcing is an effective alternative source for custom made logo design. The process of crowdsourcing to online marketplaces such as 99 Design, Design Crowd and Designhill is simple. A business owner launches a logo design contest on the site. Instantly, many designers will be working on the project to win the contest.

You should be writing an informative design brief that guides the designers to create a logo with your specification. In few days, you can select a winning custom-made logo design for your business. One of the advantages of crowdsourcing is that it is always less costly and entirely affordable to have dozens of design entries for selecting an ideal one from them for your company.

Get Your Logo Design

Last updated on June 7th, 2018

For any business, there’s just only one chance for a first impression. Whether you are a young startup or a large enterprise, the image you put forth at the very first glance is perhaps the most vital. And there’s no often, there’s no opportunity for a “do-over.” Remember, to get your business off the ground right from the get-go, you’ll need to advertise. And to effectively advertise, you’ll need graphic designs that pack in enough punch to take elements of your brand and showcase them to your target consumers in a way that’s even splendid.

But most people will agree that finding the kind of design that can take your business to the next level is easier said than done.

Is Graphic Design That Important for Your Startup?

Many new-age business barons and media moguls believe that a startup without a good design goes nowhere! In fact, several surveys have revealed that start-ups undervaluing the importance of graphic designs often end up missing vital opportunities and fail to survive the competition. It wouldn’t be an exaggeration to say that good graphics designs go an extra mile in ensuring success for a business, especially startups. Check out this video by Ellen Lundgren to understand why graphic design is so important to your business.

Do you Need Graphic Designs or Great Graphic Designs?

But the question here is if good is good enough when it comes to advertising your dream ventures. Remember, if you’re a start-up, just good designs wouldn’t do any good to your business and you’ll have to find out the best designs possible. Even if you aren’t a designer, it pays to keep an attentive eye to understand genuine and artistic designs from bland Photoshop mock-ups. Do well to understand what logo elements will make your brand come alive.

How to Find Great Graphic Designs in a Nickel-and-Dime?

There’s no thumb rule when it comes to finding out great graphic designs in your budget, and all you got to do is to be smart! If you can don that hat of a designer, then great. But what if you can’t? You’ll need a designer or a design agency! But what do you do when you don’t really have the shekels to pay the bulging fees of professional designers or design agencies? Luckily, there are some affordable alternatives in the form of design contests at popular crowdsourcing contest based sites such as Designhill, Hatchwise and 48Hour logo.

These crowdsourcing sites put you in touch with a huge network of graphic artists from all over the world, ready and willing to work for you under the tightest deadlines. In fact, it remains the most convenient and affordable way to generate a wide variety of design concepts to pick from, and pick the ones you like in the end.

Designhill is perhaps the largest and most reliable amongst these custom design crowdsourcing platforms. In just 6 months of it going live, Designhill has helped over 500+ startups and small businesses source creative, durable and professional designs and has paid out more than $38000 to its ever-growing community of 23,000+ graphic designers, logo designers, visual artists and illustrators from all over the world.

Why Designhill?

When it comes to sourcing graphic designs really tickle the fancy of modern-day discerning consumers, Designhill proves to be the best bet for startups! It’s a wonderfully low risk set-up that promises high gains. In case, you’re still thing why Designhill, here’s a list of 5 prominent reasons.

1. Quick results: If you’re a young start-up, you will definitely agree that the sooner you get the designs, the sooner you can start promoting your business. Designhill puts you in touch with graphic artists, logo designers, illustrators and a whole network of visual artists from all over the world, ready and willing to work for you under the tightest deadlines. With so many hands, you reach the finish line sooner rather than later.

2. Options aplenty. Diversity drives the machine at Designhill. Launching a design contest at this site means getting as many as a hundred responses—or more in response. With concepts pouring in from left, right and center, you’re not limited in the range of styles to choose from.

3. Low cost: When working with Designhill, you can find freelance designers who’ll come up with graphic designs for your startup at figures significantly lower than what most professionals charge. So if you’ve got a small budget, then Designhill fits the bill to a tee.

4. Feedback feature: You may need to run from pillar to post to get any adjustments or changes in your graphic designs when working with design agencies. This is in direct contrast to how quick adjustments and revisions can be made when you launch a design contest at Designhill. It’s just you and the designer so decisions, revisions and the delivery of the final product all happen much quicker.

5. Money back guarantee: In case you don’t find any designs that suit your taste, preference or choice, you can always get your money back, when working. So, Designhill design contests prove to be a risk-free way of getting a customized graphic design for your startup venture.

How Does The Designhill Design Contest Work?

To get started with Designhill, you need to first carefully mull over and decide what kind of design you are looking for. Fortunately, Designhill features a wide-ranging category of design categories to pick from, each with different price points. Launching a design contest at Designhill is simple, convenient and effective way of getting the graphic designs that will boost your startup brand from the get-go. Don’t believe! Check out this amazing video to see easy it is to run a contest at Designhill.

Here’s a list of 4 easy steps to run a design contest at Designhill.

1. Launch a contest – You can start by clicking on “Launch a Contest” from the main page. Fill in an easy design brief by selecting the type of design you need. Add little details for the designers to follow. Then, pay the contest posting fee and your contest will be made live.
2. Let designs pour in – Designhill’s thriving community of 23000+ graphic artists, visual artists, illustrators, and freelance designers will then get notification about your contest and they would start designing for you straight away. Designers will submit actual designs directly to your contest and you’ll receive notifications via email.
3. Take your pick – Review the submitted designs, give feedback and interact with designers till you find the design you truly want. Once you find the design you were looking for, simply pick a “winner” and work on final adjustments, ask for revisions, and ultimately get the best design for your budget.
4. Handover Process – Once you’ve picked a winner, move on to the Handover process. Design Handover process helps you get the final tweaking in the winning design. In addition, it also makes it easy for you to get proper rights for designs and download the files.

Getting a design you’ll love for your start-up is as simple as 1, 2 and 3!

Before The Contest

1. Pricing: Quite unlike its competitors, Designhill maintains fair price packages to ensure that clients pay the cheapest possible prices and at the same time, designers get to reasonable dues for their hard work. There are four set pricing packages for each category of design.

1. Logo Design – Starting from $ 199
2. Business Cards – Starting from $199
3. Advertisement Designs– Starting from $149
4. Social Media Page Design– Starting from $149

2.Design Brief: Experts believe that getting a clear, concise design brief when launching a graphic design contest goes a long way in securing the best designs possible. Writing a brief might seem like a daunting task, but remember, articulation isn’t the issue here. Only clarity is. So, it makes sense to be as clear as you can to give designers a clearer idea of your requirements.

3. Timeframe: Now, it’s time to choose a time-frame for your contest. Standard contests last for as long as 7 days. But, you may even choose to have shorter turnaround time.

During the Contest

1. Invite designers: It makes sense to proactively invite designers to participate in your contest on the basis of their previous work. Browse through the designer portfolio or the design gallery to “curate” talented designers and invite them to participate in your contest. Designhill gives you the option to filter the design gallery on category, subcategory and industry if you invite a particular designer to work with you.

2. Provide Feedback: Providing feedback is perhaps the most significant part of a design contest at Designhill. Remember, quick feedback feature allows you to quickly get adjustments and revisions in the designs you like. In addition to feedback, you can also leave star ratings and private comments on design entries.

1. Complete Handover: The Handover process makes it easy for you procure all necessary copyrights for the design that you like. In this process, you can get updates / revisions to winning design, get copyright for the designs and download the files. When you approve payment, Designhill transfers the prize money to the winning designer.

Conclusion

If you’re at the helm of a startup in need of everything from a logo to a website to business cards, Designhill gives you the expediency of a design agency at the price that’s even lower than what most freelancers usually charge. Plus, you get to save on the operating costs and overhead expenses. The site is easy to use and makes it possible for you to reach beyond boundaries and source creative designs that will help you establish your brand identity, garner media mileage and build a loyal customer base.

Try it today, and see if it works for you.

Get Your Logo Design

Last updated on July 28th, 2018

If you always thought what’s in a name? It’s time you thought again! In the ever-changing and ever-so-competitive market, a brand name can spell the difference between and success and failure for a startup. A right brand name can turn your humble startup into Biz world’s Next Big Thing, whereas a wrong one can push it to anonymity and misfortune.

Entrepreneur.com reveals in one of its blogs that your startup brand name must effectively convey your expertise, value and uniqueness. But a fair share of aspiring entrepreneurs believe that your startup brand name must be abstract in order to effectively create an image in the market. The discussions and debate about naming a startup are pretty daunting. So, is there a certain way to pick up the best name for your startup? The answer is yes! There are certain tips that you should live by when naming your startup. So, without further ado, let’s explore 5 tips to choose the best name for your startup.

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1. Namestorm – If you’re at the helm of a startup and are looking for that perfect name for your new business, do well to namestorm a little! Yes, you read that right. Brainstorm for a new, creative and unique name. Check out different books, magazine and even dictionaries to find creative names. Take help from your friends, peers and subordinates. If you find it difficult, consult an expert. Remember, it’s important to be careful when picking up a business name for it will reflected everywhere, from your custom logo design to your website and from your company banners to billboards.

2. Be Unique– When naming your startup, do well to let your creative juices flowing. Simply join two common words to create a new word. Or better yet, go one step further; create a new word by joining two others and combining their meanings. Such words are called portmanteau. Pinterest is a classic example of portmanteau. Remember, finding a witty name for your startup company is no mean feat, but it’s certainly worth all efforts.

3. Be Creative – Yet another brilliant way to name your startup is to use your domain name in a unique way to create something unusual and easy to recall. Visua.ly, Last.fm and Secret.ly just some of the many examples of such creative domains. You may use such witty domain names as URL shorteners too.

4. Reflect your brand – A better startup name is the one that speaks about what your business and company does. Such names help in branding. To create some buzz, choose a name after a popular character in a novel, film or elsewhere so that common people can relate to it. As per experts at FitSmallBusiness, it’s essential that one put’s some personality in their startup company’s name. People easily recall brand names with a story.

5. Time To Test – After you’ve narrowed down a few names for your startup, test these names. Ask for suggestions and feedback from friends, family and even acquaintances. Don’t forget to check the trademark elements of the names that you’ve finalized. If you are finding it difficult, hire a trademark attorney to ensure you’re your new business name isn’t infringing upon someone else’s trademark.

Now, when you’ve already found a unique, creative and memorable name for your startup business, start promoting your new business name immediately. Remember, your startup brand’s name is the first step towards building a strong brand identity in the ever-so-competitive market.

Have these tips help you come up with a name? Do you have something else to add to this list? We’d love to hear from you, please leave us your comments below.

Looking for Customized, On time, Logo Design For Your Startup? Simply, launch a logo design contest and get to choose from 100+ designs.

Our 100% money back guarantee provides an iron-clad protection for your hard-earned money! Finally, a risk-free way of getting a customized design.

Get Your Logo Design

Last updated on November 12th, 2018

All the global enterprises boast of outstanding logos, which convey their brand message and helps build an identity. IBM logo is one such iconic design that has become part of our memories. This logo has the company’s initial created in a unique way.

International Business Machines is one of the most known brands in the world and so is its logo. Known for its captivating and simple design, the IBM logo perfectly defines the quality standards and brand name of the company.

But the logo design retained its original look throughout its long history. The design expressed uniqueness, confidence and superiority of the company computer machines business. The logo has been successfully marketing the company business in the worldwide Information Technology market.

Established in 1911 in New York, the company started with manufacturing lock autograph recorder which was used as school time control system and Electrical Accounting Machine. At that time, IBM was known as the Computing Tabulating-Recording Company. On February 14, 1924, the company name was changed to International Business Machines Corporation, or IBM. The IBM logo has not changed much in the company 96 years of existence.

1924 Globe logo

In 1924, the company had its first IBM logo that had a shape of globe. The logo design had Business Machines written in sans-serif font and International inserted in a strip. The globe shaped logo was representation of worldwide expansion of the company computer business.

1956 Simple Lettering Logo

The globe logo had become obsolete after almost three decades of the company presence in the world market. Now the company wanted to make the logo speak to the audience and wished to replace the faceless and bureaucratic globe logo.

So, this prompted the company to opt for logotype IBM that we see today. The simple lettering of the logotype not only told the company name to the worldwide audience but also conveys warmth and user-friendliness of the company machines. Such a logo will instantly let the potential customers know the company name when printed on a business card design. The recipient of the card gets the company’s name from the logo itself.

1966 The Strips Incorporated

The famous IBM logo strips were introduced in the logo in 1966 to indicate speed and vibrancy of the company global business expansion. The first IBM logo had thirteen stripes in black. Incorporating the strips gave the logo a new look and create a unique image for the viewers. However, the rectangular logo first had a grayish background which changed to black in the next few years.

1972 The Eight Strip Logo

(Source logok.org)
One of the significant changes that IBM logo saw in 1970s was that number of strips were reduced to eight from thirteen. The new logo was also known as the Eight Strip logo or the Eight stripper. The numbers of strips were reduced to suggest dynamism and speed. However, design of the logotype remained constant to give a logo and brand identity to the company.

Another significant change in the logo design was to add blue to the strips of the logo. Blue color was chosen to express corporate sophistication that the company wanted to convey about its products to the modern worldwide audiences.

Here Are Some Design Elements Of IBM Logo

01. Shape

The IBM logo has horizontal stripes running through all the three letters. Each letter has eight horizontal blue stripes against white background. The capitalized block lettering of the logo expresses authority of the company in the world business.

02. Color

The existing IBM logo has blue as sole color. Choice of blue gives the company and the logo a professional look and strength.Because the graphic design has the blue strips, the logo has been nicknamed as Big Blue.

03. Font

The IBM logo is logotype, designed in serif font to express the company high quality standards and sophistication of the products. The bold font has a simple design with no clutter involved.

IBM logo has simple design but it conveys the company message of high quality, sophistication of products, and worldwide presence of business, dynamism and speed.

04. Scalable

Another feature of the IBM logo is that it is easily scalable. This implies that even if you put this logo on a big screen size such as a billboard, the logo will not lose its sense of proportion. Such well proportioned logos jell with billboard design perfectly. The logo will look equally impressive on small sizes as well.

05. Unique Concept

One of the reason for the IBM logo being a memorable design is that it is based on a unique concept. The concept used by the graphic designer is presenting the logo in equal stripes. There is perhaps no other logo that is entirely designed in stripes only. This makes the logo stand out in its niche markets.

Such logos created on a unique concept look great on advertisements and help draw people’s attention to the content of the ads. So, your advertisement design becomes even more attractive due to your memorable logo.

So, these are some chief features of iconic IBM logo. If you are also in need of a unique logo design that stands out and gives brand identity to your company, then crowdsource it to Designhill.

This marketplace is a leading site that is home to thousands of graphic designers. You can easily access graphic designer services of these professionals at affordable prices. Just launch your logo design contest and get dozens of unique logo designs concepts.

If you are not satisfied with the logos in response to your contest, you can request for refund. Designhill has the policy of 100% Money Back Guarantee that allows you a risk-free access to a winning design.

Conclusion

The IBM logo is a stripe logo in blue color. The stripes is its unique concept that makes the symbol of the company stand out in its niche market. Such a logo gives a company its brand identity.

Get Your Logo Design

Last updated on October 27th, 2018

For businesses, logos are their identity. But a thoughtfully crafted logo design is much more than a visual representation of a business. A unique concept of logo is capable of winning trust and loyalty of customers. This way, a logo steadily builds brand identity of a business and enhances its growth prospects.

A brand is something that we associate with an organization, product or service. But an organization or product becomes a brand only when it has a ‘personality.’ Another point to note here is that it is the emotions and perceptions of people that helps a brand get its personality.

But can a designer build a brand. The answer is that a designer can only lay the foundation on which an organization can be built and turned into a brand. A designer can help in building a closer relationship between an organization and its audience.

We can say that a logo is a visual that identifies a brand. A brand is in reality a corporate image, which in turn is the sum of what a company does and owns. So, while colors, typeface and slogan etc. are important to a logo design, still its the corporate image that helps build brand image. A company has to constantly project through marketing means its values and what it stands for.

So, are you struggling with your business as its reach to the customers is not as per your expectation? You should evaluate your custom logo design and see if it is professionally created to include necessary design elements that can represent your company and business adequately. In other words, find out if your logo is custom made to suit your business requirements.

When we talk of custom logo design service it simply implies that the designer has covered all aspects of your business and given a thought to what you do and which section of the population you aim at while selling your products or services. This is the reason that a custom logo designer will discuss your business and will know as much as possible about your company and aspiration.

A detailed study of your business helps the designers in selecting appropriate design elements. Professional designers are very particular in use of the elements such as fonts and colors. Each color and font has its own set of expression that the designers use to evoke certain emotions from the viewers.

Thus, green can be used safely for food industry logos as this is the color of nature and associates with health and well being. Similarly, blue is the color for friendliness and intelligence and so the designers explore it for social websites where active participation from the users is expected all the time.

Know what you want from the logo and what customers you need to target. Be in regular touch with your designer and get involved in the process. This will help you and the designer in creating a logo that perfectly matches with your business aspirations.

Custom logo design has all the elements that you require. It has the right theme, sign, symbol, typography, color ratio, text and other elements.

Benefits Of Custom Logo Design For Brand Identity

01. Get Noticed In The Crowd

Your logo will give your brand a distinctiveness. This in turn gives your company a competitive edge over your business rivals in your market. Like your website design, if your logo is also a unique design, your business gets noticed easily. So, ask your graphic designer to have a good look at your competitors’ logos and come out with something surpassing.

02. Announce Your Business Values

Your business logo sends visual signals to your potential customers. So, when your logo uses red, it conveys the feelings of passion, energy, love, and aggressiveness that your company wants to project as your values. People can get your business values just by glancing at your logo.

03. Create Unique Corporate Identity

Corporate identity of your organization is extremely important for consistent growth of your business. This means that you need to correctly position your brand in your target market. One of the prime elements that represent your company is your logo. A logo is of such utmost important that it is actually the face of your enterprize. Your logo is one of the basic tools that help you get a recognition that you so desperately need for your business.

When your enterprize, even if it’s a startup, launches a marketing campaign, it starts building an identity for its product or service through the logo design. In the initial phase of your business, your logo will make people familiar with your company and business. After people associate themselves with your logo, they think more often about your business. So, it is important to first know your target audience before creating a logo.

04. Target Your Audience

Marketing professionals talk of target customers and target market more often. They want to concentrate their finances, time, and energy to appease a specific set of customers. So, they have memorable marketing materials such as business cards, stationery, leaflets, and many others.

But logo is the most important of all these graphic designs when it comes to targeting an audience. You create a logo considering your customer profile.

So, it is clear that your custom logo design can add value to your brand identity. Even if your enterprize is a startup, you need a logo that conveys your brand message efficiently.

05. Send Out Your Message

You make your company’s brand identity by sending out your message through a well thought of logo design. Your potential customers make their buying decision by getting these message signals. An artful representation of your business itself becomes your brand message.

A perfectly created logo will create a message that will be attached by the customers to your brand. So, every details such as colors, fonts, icon, layout, etc. matters in creating a logo. This is why a logo is taken as face of a company.

But, you should create your other graphic design materials with the intention of delivering your specific brand message. For example, even your stationery design, which businesses often neglect, should be part of your brand building exercise. It should also be created to convey your message.

06. Types Of Logo

There are mainly three types of logos. You can choose font-based logo that has your company’s name. You can go for having a logo based on illustrations and graphics. Then, there are symbol-based logos such as Nike’s swoosh logo. For small and medium businesses illustrations based logos are a better option. They may not afford to invest heavily on abstract symbols and font-based logos.

Color is a crucial design element for logos. Colors not only make an impression on viewers but evoke some emotions also. For example, red catches the attention instantly and is an impressive color, but it evoke feelings of passion, love, energy, aggression, etc. as well. A graphic designer knows which color will suit best to convey a brand message.

For example. Pastel-soft shade usually stand for healthcare business logos. Blue evokes friendship, socializing, and intelligence. So, most of the social channels, and social media page, use blue in their logo designs and in their other marketing materials

07. Simplicity Of The Design

Simplicity is a key to creating a logo design that helps in projecting a nice image of your business. There should not be too many details in your logo. If its design is too complex it will create confusion and people will take too much time to understand its message.

Take for example the logos of Apple and Nike. These are the simple logos that people can easily recognize due to their clean and clear shape.

08. Brand Consistency

Make sure that your business logo has the key characteristics of your brand. For example, if blue is the color that represents your business and industry, then incorporate it in your logo. If your company has some tagline or slogan, try to have it in your logo as well. In case a particular image stands for your business, well let it be part of your logo design.

09. Versatility

Another thing to consider for creating a logo that adds to your brand identity is that it should be versatile. It means that the logo should be scalable. It should be keeping its sense of proportion even when it is blown up on a big size billboard and the logo should become part of billboard design. It must also be clearly visible with its details printed on a small surface such as on a promotional item like a pen.

Also, a logo should appear remarkably good in black and white. So, when it appears on fax documents, photocopies or newspaper ads, the logo should look as good as it looks in colors.

Now that you are aware of the key points regarding the values of a custom logo design for your brand identity of business, review your existing logo. If you find that the logo is not working for your business well, think of redesigning it.

If you also need a logo design that can help your business build its brand identity, then crowdsourcing site Designhill is an affordable solution that you can explore. The marketplace has hundreds of designers whose graphic design service and expertise you can explore.

All you need to do is to launch your logo design contest with your design brief. In a week you get many new logo ideas from the designers and select one winning logo for your business.

Conclusion

Custom logo design has right colors, typeface, and other elements that convey your business message perfectly. It helps in building brand identity of your company and business. But the logo must be a unique design. Such a logo targets your audience, and your business gets noticed in the crowd.

Get Your Logo Design

To compete in a market, businesses have to make some visual communication with its target customers. A custom logo design has the potential to visually reflect your brand identity and message to the people. This helps in projecting your business values.

“Where do I start from?” This is perhaps the most obvious question that haunts a novice logo designer. Custom logo design is indeed a thought-provoking and a time-taking process that requires a lot of research and conceptualising. So, what are the elements that ensure that the logo designing conforms to a particular business type yet scores high on creativity ratings?

Top 10 Custom Logo Design Tips For Beginners

01. Know Your Client’s Brand

The first step to take for creating a custom logo design is to know your client’s business details. Every business is different to at least some extent. You should find out that small difference. Know what makes the business stand out from rest of the similar enterprizes in the market. Read the client’s design brief as you can get some hints there. But if there are no details in the brief, ask the client some relevant question.

[Source: Designhill’s Gallery]

Ask the client about the target market and customers. Who is the ideal customer of the product or service the business is providing. All such information is essential for a logo designer. Such details help in picking the right design elements of fonts, colors, shape, symbol, lines and so on.

02. Select A Theme For Your Logo

Based on the type of your client’s industry, you can select a logo design category so that your logo design is more focused allowing you to concentrate better. This is extremely important if you are using an online logo maker since here you have different logo design categories to choose from and making the right choice lays ground for a perfect and speedy design work.

[Source: Designhill’s Gallery]

03. Prepare A Rough Sketch

It is always a good idea to prepare an outline of your logo design prior to commencing the process. You might start by drawing different logo ideas on a sheet of paper. To keep things simple, don’t try filling in the colors on your sketches. This will help you get a more realistic overview of how your intended logo will look like. Present your client with this rough sketch and wait for a response.

[Source: Image]

Once you get a proper feedback and a green signal from your client, expand and elaborate your design idea. Another and very simple way of doing the same is to use an online logo maker, this will save your time and you can make your own logo by using your creativity.

04. Keep The Design Simple

Another most crucial tip you should pay attention to is about simplicity of the design. Since a logo is supposed to be a tool of communication, it should be kept as simple as you can. Design it in such a way that people can get the message at first glance instantly. This is the reason that most of global companies have simple logo design. For example, Nike logo is a simple swoosh design. Apple logo is simply an apple with a bite.

[Source: Designhill’s Gallery]

A complex use of colors, fonts, shapes, and lines will discourage people from taking a second look at the logo. They will struggle to get some meaning from the logo. Hence, they will not be able to recall the brand behind the logo that has a complex design. But simplicity is not just a principle to be followed only for logo design. In fact, whichever graphic design item you create such as brochure design, it should communicate its message in a simple way.

05. Choosing A Color Scheme

Now, when you are ready with an approved design concept, the next step is to select colors to embellish your logo. However, if you are not sure as to what colors would suit your design, it’s always better to carry out a thorough research, based on your client’s company and industry specifics.

Explore the Internet to check out what colors and shades would perfectly complement your logo. Consult your client, colleagues, or friends and don’t forget to make your own judgements to arrive at a color scheme that suits your logo design the most.

[Source: Designhill’s Gallery]

If you are not sure about which colors will be suitable to your logo, then visit your client’s website design. You can take colors from the website. It may be that the client has used those colors in website carefully to reflect brand personality and emotions.

06. Pick Fonts That Suit Brand Personality

Fonts are key elements to make logos look unique. You can recall many global logos that we remember for their unique use of typefaces. For example, Coca-Cola logo comes to mind instantly due to the classic handwritten font used in the logo design.

This is a custom font that was specially created for the logo. This font gives the logo a personality. Similarly, take FedEx logo as a shining example of fonts making a brand personality. This logo has the use of bold typeface to reflect the company’s courier services brand.

[Source: Designhill’s Gallery]

If you cannot make own custom font, you still have many high quality choices of fonts to make. There is a wide range of quality fonts available free on the web. These fonts were once expensive but now you can get them free or at a throwaway prices.

07. Complement It With A Tagline

Now, it’s time to complement your custom logo design with your client’s business tagline so as to make it complete in all aspects. For this, you can seek help of your client or create a nice tagline basis the design brief you have. However, do ensure that the tagline typography blends perfectly with the overall design specifics and conforms to your client’s brand value and industry type.

[Source: Designhill’s Gallery]

08. Making Size Adjustments

This is another design tip that is crucial to ensure creative, unique and professional logo design. Therefore, it is smart to consider your logo carefully using different size variations. This will help you ensure that your logo appears equally good when it’s exhibited in full display or scaled down to miniature size to appear on different business accessories.

[Source: Designhill’s Gallery]

Remember that your client is likely to use the logo in the biggest possible sizes such as on billboard ads. Therefore, make sure that the logo design has a sense of proportion and keeps it when it is scaled up. The logo elements should still look in proportions when becoming part of billboard design. But when the logo size is reduced down to the smallest one, all of its the features should be visible with full details.

09. Make It Look Impressive In Colorless Version

Your logo looks great in colors. But does it look equally great in black and white? This is an important consideration for logo designers. There are many instances when a logo has to be printed without colors. When marketing a company’s product or service in newspapers as advertisements, logos usually are colorless.

So, it is important that the logo should gell with the advertisement design on a newspaper or magazine. Most of the faxed documents are plain with no colors used. Stationery items such as letterheads are also simple black and white papers. In all such documents, colorless versions of logos are used.

[Source: Designhill’s Gallery]

So, a logo design should still be leaving the same great impression on viewers in its colorless form. But how would you ensure creating an impressive logo in black and white only. There are actually many global logos, especially fashion brand logos, which have no colors.

But an easy way to create remarkable colorless logos is to first make it in black and white only. At the early stage of logo creation, you have a sketch. When finalizing the sketch and developing it into a design, do not incorporate your color scheme until you are satisfied with it. Once you find the black and white logo design satisfactory, you can then give the logo your colors.

10. Make It Memorable

When you have finally made your custom logo design,find out if it is a memorable design or not. People’s memory is weak as they do not keep all the things in mind forever. But the success of your logo is in compelling the viewers to keep it in memory. Whenever they see the logo they should recall the brand behind it.

For example, whenever we see a yellow arch logo, we instantly know that it belongs to McDonald’s fast food business. Therefore, make sure that there is something in your logo that people will remember the design. These are the basic but crucial custom logo design tips you should be ardently following as a graphic designer.

[Source: Designhill’s Gallery]

As a beginner graphic designer you should be looking for building a credible design portfolio. A way to do it is to look for opportunities to create designs. Designhill is one such platform where you get plenty of opportunities to create a wide range of graphic designs such as brochures, business card design, logos and others.

Hundreds of business owners come to this platform to get their logo etc. work done. You can enter in many of their design contests and win prizes as well. For business owners, this crowdsourcing site is a cheaper way to get graphic design services and graphic designs at lower prices.

Conclusion

Beginner graphic designers must follow some basics to create logo designs that are unique and memorable. The logo should be a simple but relevant design, it should be versatile and scalable with perfect use of fonts and colors. Such a logo must send a brand message clearly to the target customers.

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